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English   Srpski  Publishing Activities > Bankarstvo Journal > 2019 > 1 2019

Bankarstvo Journal issue 1 2019

In this issue


Original scientific paper

  • Nataša Krstić, Milan Gajić
    doi: 10.5937/bankarstvo1901012K
  • Summary: This paper aims to analyze the organic search engine visibility applied on the case of Serbian banks, employing an exploratory approach to the use of search engines as one of the major information, sales and interaction channels in the banking sector. In the methodology, web crawling and SEO software tools have been used as a source for collecting the website performance data. The generated data was intersected with some of the finance industry ranking factors, aiming to determine how the Serbian banks are performing on Google and what are their common ailments and lost opportunities in organic search visibility. The research findings showed that the country’s largest banks are using search engine optimization as an online marketing strategy, but it still lacks strategic orientation in the areas of content relevance, mobile site speed, web traffic from referrals, social and email marketing, backlinking quality and social signals.

    Keywords: Banks; Search Engines; Search Engine Optimization (SEO); Google; Serbia

    JEL: G20, L86

Scientific review article

  • Violeta Todorović, Nenad Tomić
    doi: 10.5937/bankarstvo1901046T
  • Summary: The success of various cryptocurrencies’ systems has triggered a great interest in their functioning. The fluctuation of their values is very unpredictable, so the periods of growth are often abruptly interrupted by stagnation or a pronounced decline. Nevertheless, a large number of investors have been involved in the processes of mining and trading cryptocurrencies in recent years. When it comes to the negative aspects of cryptocurrencies, the focus is primarily on various forms of cybercrime. The number of hacker attacks using the blackmail software - ransomware, is on the increase. In such cases, cryptocurrencies are often used as a means of paying ransom. However, the energy efficiency of certain types of cryptocurrencies is a less common topic. The Proof-of-Work (PoW) algorithm used for mining in some systems is an energetically intensive and really expensive process, which after economic analysis no longer seems as profitable as it first appeared to be. Cryptocurrency trading could bring a great income to the investors, but also great losses, because it essentially represents a zero-sum game. The sudden increase in the number of miners led to the disturbance on the computer components market, causing the price increase and even the complete disappearance of certain graphics card models. Everything previously mentioned indicates that cryptocurrencies have brought many negative aspects and disturbances. The subject of this paper is the economic aspect of cryptocurrencies based on the PoW algorithm. The aim of the paper is to indicate the economic unsustainability of their current concept, due to the high costs borne directly by participants in the mining process and indirectly by participants in the computer components market.

    Keywords: cryptocurrencies, Bitcoin, PoW algorithm, mining, market disturbances, electricity consumption, model unsustainability

    JEL: E42, L17, O33, P18

Scientific review article

  • Svetlana Pantelić
    doi: 10.5937/bankarstvo1901064P
  • Summary: The 20-dinar golden coin bearing the image of King Aleksandar I Karađorđević was minted at the Paris Mint in 1927. Although it was declared as legal tender, it was not released into circulation in the usual way and it could only be purchased at the National Bank at the value of other golden coins. According to a report from the National Bank from 1926 and many catalogues, one million golden coins were minted, as was planned, but a catalogue by D. Jovanović from 1970 states that significantly fewer coins were minted. The coins are imprinted with the year 1925; their structure is 900% gold and 100% copper, and each weighs 6.45161g, with a diameter of 21mm. They were withdrawn from circulation as of 28.6.1931.

    Keywords: golden coin, 20 dinars, king, Aleksandar I Karađorđević, Kingdom of Serbs, Croats and Slovenes, National Bank, Paris Mint

    JEL: N14

Expert article

  • Radmila Gaćeša
    doi: 10.5937/bankarstvo1901072G
  • Note: The author personally managed the preparation and implementation of eight Due Dilligence missions at the initiative of the leading international financial institutions, including: EBRD, KfW (German Bank for Reconstruction and Development), IFC - member of the World Bank Group, etc.

    Summary: Due Diligence represents a detailed analysis of a selected company, especially regarding its overall financial and operational business performance. In spite of the growing availability of information on the internet, there is a need to get insight into the operations of companies directly and on the spot. The company's business analyses must be very comprehensive and take into account all the known risks. The aim of the mission is for the head of Due Diligence activities to review, verify and confirm the previously collected knowledge, information and data about the company. Particularly active in commissioning Due Diligence are the companies initiating and arranging the following types of financial transactions: mergers and acquisitions, collection of funds for further investment, overcoming insolvency, joint ventures, tender procedures, as well as some other types of engagements.

    Keywords: globalization, mission, business analysis, customer, carrier, data room, procedures

    JEL: G34, M41


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