Since 2015, the European Banking Federation, with the support of all its member national bank associations in Europe, including the ASB, has conceived and started celebrating European Money Week, in the week of March that corresponds to the Global Money Week, through a series of events at the national and European level, with the aim of raising public awareness of the importance of financial literacy in society and improving financial education for all target groups. The success of this initiative by the EBF and national bank associations resulted in receiving a collective award for contribution to society in Europe (2016 European Public Affairs Award), which was presented to the EBF in November 2016 in Brussels.
This will be the ninth time that the banking sector of Europe, at the initiative of the European Banking Federation in Brussels, is organising this event. The European Money Week aims to raise public awareness on the benefits of financial education at a time when low financial literacy is being increasingly perceived as problematic, especially bearing in mind the unstoppable advancement of financial technology highlighting the digital nature of money.
The Association of Serbian Banks, which is permanently committed to financial education, is organising the European Money Week in Serbia for the ninth time, launching a range of appropriate activities in cooperation with the banks, in the form of workshops, roundtables and lectures for different target groups and students of all ages. This year, too, the central event will be the European Money Quiz, another initiative launched by the European Banking Federation in 2018 and focused on financial literacy, when national banking associations across Europe invited students aged 13 to 15 years to join and participate. The Association of Serbian Banks, as a member of the EBF Financial Literacy Project, actively participated in the making of this European project, along with 30 other national banking associations. In cooperation with the Ministry of Education, Science and Technological Development, this project is being implemented in Serbia for the sixth time.